Wer anmeldet,

kann nur gewinnen!

— PROJECT NAME

Minijob-Zentrale

Hero Campaign

— ROLE

Art Direction

Graphic Design

Motion Design

— DATE

Creation: 2022

Published: Spring 2023

As an art director, I was part of the team that developed multiple campaign ideas. Our client chose the “Wer anmeldet, kann nur gewinnen” route to follow. Furthermore, we created a video that told our client’s story and message. From there, we could trickle down more ideas and assets for social media, banners, OOH and print ads.

It was my responsibility to give the entire campaign a cohesive look and feel and apply that to the assets. A holistic, bold and fun campaign is the result of our hard work.

Main Films

We have developed two main films (for employees and employers). They display that when you register your housekeeper, you can only win! All the advantages of registration are shown on the wheel.

The first video below is for employers and the second is for employees.

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On the same shooting day, we were also able to film short clips for social media and take images for further assets such as still posts on social media, banners and print designs. See for yourself:

“Greetings to everyone”

The employer is greeting all other privat employers in Germany and urging them to register their housekeeper.

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“Before & After”

This clip shows your life before the registration vs. after the registration.

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Stories & feed posts

Using the photos we shot on set and a variety of illustrations we were able to development fun, engaging and informative posts and stories for Instagram and Facebook.