Over the last few years, social media has gotten the attention it deserves from companies, moving from “we’ll do this on the side” to “let’s do a dedicated social media campaign”. And so my work has shifted.
Office Club
In the grid below you can see the result of my work for my current employer, Office Club, a company that provides co-working spaces, conference rooms and business addresses. What you can’t see is the strategic work that went into it. Building a paid and organic strategy that targets our audience, translating the corporate design to social media and creating engaging and valuable content for our followers.
INFO
Making photos using AI
I use Midjourney, ChatGPT and Firefly create to create cohesive images for social media. My goal is to be quicker, more diverse and get more suitable images than browsing stock images.
Other Projects
Minijob-Zentrale
During my time at IBM iX the Minijob-Zentrale was a huge client for us and therefore a whole team of social media managers and designers worked on multiple social media channels for this client. My role was to create short motion graphics and animations for the feed and stories.
You can find more examples in the Animation section.
Examples of videos and animations I created for @minijobzentrale
Above you can see an extract of the social media campaign we created for the Minijob-Zentrale. It was directed to people who hired domestic help but have not yet registered them.
Oriflame
During my time at Oriflame, I have strategically created hundreds of posts, stories and videos for the Instagram accounts for various markets and for their brand partners.
You can see a selection of these here on the photography page.
Example of photos I shot for Oriflame’s Instagram accounts